Polaris Goes Electric, Buys Brammo

2014 Brammo EmpulseMINNEAPOLIS – Polaris has added to its motorcycle portfolio that includes the Indian and Victory brands. The company announced late Thursday that it has acquired the electric motorcycle business of Brammo Inc. Polaris logo

“Polaris is acting as a leading investor in a recapitalization of Brammo that enables the company to focus exclusively on the design, development and integration of electric vehicle powertrains,” the company said in a press release.

Brammo Empulse in LA“Going forward, the two companies will leverage Polaris’ leading position in the global powersports industry to market a variety of electric vehicles utilizing Brammo’s award winning lithium-ion electric drivetrain technology, while freeing Brammo to continue developing its innovative electric vehicle powertrains.”

Polaris has been an investor in Brammo since 2011. With the acquisition, the manufacture of electric motorcycles will shift to Spirit Lake, IA in the second half of 2015. The Spirit Lake facility produces Indian and Victory motorcycles and the Polaris Slingshot three-wheeler.

Brammo currently offers two electric motorcycle models – the Empulse/Empulse R and the Enertia Plus. The company does not have a dealer in New England and only one in New York, in Depew near Buffalo, according to the Brammo website.

– By Bud Wilkinson

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Since 2010, RIDE-CT & RIDE-NewEngland has been reporting about motorcycling in New England and portions of New York.

One comment

  1. Oh wow. This is big news. This could really help put electric motorbikes out on the street.